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Based in Auckland, Georgia will head up Aruga Aotearoa, which officially launched in July 2020 after a delay due to border closures.
In a serendipitous move, Kiwi-born Coleman was planning to relocate to Auckland from her most recent Sydney-based role as Communications Director – PR Lead at integrated marketing agency B.B.E., where she played an integral role in establishing and building the public relations and content divisions within the agency.
Georgia has a reputation as an engaging and forward-thinking communications professional with deep knowledge and expertise across a variety of sectors and extensive experience working in high-paced agencies in Aotearoa, Australia and the UK.
Aruga Co-Founder Adam Brunes said: “Georgia embodies the spirit of Aruga – instinctively entrepreneurial, culturally connected and a person you’d definitely share a beer with.”
“When we found out she was planning to return home to Auckland with her young family, it was as if the planets had aligned.
“She’s had incredible success building teams from the ground up and with experience in Australia, the UK and at home in New Zealand, we know she will prove a force to be reckoned with as Aruga Aotearoa’s Managing Partner.”
Georgia brings her background leading integrated PR, content and social media campaigns across FCMG, travel and arts with consumer, B2B, corporate and government clients in Australian and New Zealand markets to implement strategic communications and lead and grow the Aruga Aotearoa team.
“I want to bring a fresh perspective and innovative ideas to the role, using the international knowledge and experience gleaned from my time in Australia, Aotearoa and the UK to produce exceptional work that is recognised in the industry and creates noise for our clients,” Georgia said.
“I’m looking forward to expanding on what Donna and Adam have established with Aruga in Australia and bringing that to Aotearoa, following my strategy-first approach underpinned by Aruga’s mantra of leading with creativity.”
In the lead-up to its first anniversary, Aruga NZ has distinguished itself in the market with a roster of stellar foundation clients, including Musashi, Waiheke Distilling Co, FRANKiE4 and Jayco, as well as launching cross-Tasman campaigns for the likes of Tourism and Events Queensland, Foot Locker and Orange Sky.
Adam Brunes said the trans-Tasman travel bubble will allow the Aruga leadership team to visit Aotearoa for a long-awaited trip in July 2021.
“We’re just excited to finally be able to visit and have some face-time with our Aruga Aotearoa team and clients,” he said.
“At the start of the year, Aruga Aotearoa launched a gin distillery on Waiheke Island, Waiheke Distilling Co, which is quite literally our dream project.
“We were devastated that we couldn’t be there to toast a job well done, but look forward to playing catchups on our first trip across the Tasman since establishing Aruga Aotearoa!”