Allianz GotU

Charged with taking the newly launched gotU and making it a brand worth engaging with on social media; earning trust and eventual conversion to customer, Aruga was engaged to develop a strategic approach to social. Encompassing content development and a robust advertising strategy, Aruga helmed a social takeover for 2 months which included social influencer engagement.


  • Increase in average impressions per post to 4.5K
  • Growth of followers by 22%
  • Facebook Relevancy score of 7 and above for each piece of content
  • 11K people took action after engaging with content across 2 months


Say Hello

+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101

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