Charged with taking the newly launched gotU and making it a brand worth engaging with on social media; earning trust and eventual conversion to customer, Aruga was engaged to develop a strategic approach to social. Encompassing content development and a robust advertising strategy, Aruga helmed a social takeover for 2 months which included social influencer engagement.
- Increase in average impressions per post to 4.5K
- Growth of followers by 22%
- Facebook Relevancy score of 7 and above for each piece of content
- 11K people took action after engaging with content across 2 months