Bleach* Festival 2019
Aruga produced and directed a creative publicity campaign starring one of Australia’s most exciting site-specific contemporary arts programs; capturing national attention and positioning Bleach* as The Gold Coast Festival.
- 658 high quality editorial hits
- 11.4M audience reach
- $1.69M estimated equivalent advertising value
Bleach* The Gold Coast Festival has worked with Aruga for the last two years to develop and deliver our PR Strategy. The team are passionate, respected by media and continue to achieve results for our festival and show commitment to the arts as part of their portfolio. A lively group of hard working people that are a pleasure to work with and their enthusiasm does not waiver.
— Nicole KleinMarketing & Communications Manager