Brisbane Festival 2018
With Aruga at the helm, Brisbane Festival 2018 cemented the city’s reputation as a global arts destination, achieving its highest ever box office in its 22-year history, more than 160 sell-out performances, and record-breaking media coverage.
- 4000+ high quality editorial hits
- 56M audience reach
- $9.8M estimated equivalent advertising value
- Delivery of 9 interstate media famils
- Introduction of an inaugural Citizen Reviewer program resulting in 400+ pieces of original content
Aruga triggers conversation. In the media; on social media; around the watercooler. More people are talking about Brisbane Festival than ever before and that’s thanks to Aruga crafting impactful words that compel people to speak. Words that communicate complex themes, wild experiences and artistic vision as though they’re everyday topics. Topics worth talking about.
— Michael AdamsMarketing & Communications Director, Brisbane Festival