Getting the city together for the holidays.
Vacations, play-cations, bae-cations, can’t-face-work-today-cations, delay-cations (workaholics like us will relate to this one) – so many ‘cations’, especially over the Chrissie period.
Brisbane Marketing tasked us with encouraging locals to shop, dine, wine, and poolside recline in The City, and thus we looked to the staycation and curated 12 of them for the public to win via a thumb-stopping social media competition.
- 7,200+ competition entries in three weeks
- 4,500+ new social media followers during campaign period
- 134,000+ total organic reach
- 155,000+ total impressions