Brisbane Powerhouse’s Wonderland Festival has established itself as Queensland’s summer-starter party of choice, serving up a seductive feast of 25 events across two weeks of revelry. Aruga was engaged to develop and implement a strategic public relations campaign to achieve widespread editorial coverage for 25+ events, increase artists’ profiles and drive ticket sales.
- 1,000+ increase in individual ticket sales year-on-year
- 100+ pieces of positive editorial coverage
- Show-specific coverage for 22 individual events
- 3.7M estimated online coverage views
The Aruga team delivered unprecedented success in their role as publicist for Brisbane Powerhouse’s Wonderland Festival 2017, achieving an estimate 4.5 million online coverage views, show-specific coverage for more than 20 unique productions, and assisting to achieve an overall festival attendance increase of almost 10%. Aruga was also vital in expertly crisis-managing the cancellation of one of the productions, skilfully navigating brand protection and stakeholder interests whilst ensuring artist duty-of-care needs were met at all times. We recommend the agency wholeheartedly and can’t wait to work on the next big project with them.
— Giuliana BonelMarketing & Communications Director, Brisbane Powerhouse