Brisbane Powerhouse

Brisbane Powerhouse’s Wonderland Festival has established itself as Queensland’s summer-starter party of choice, serving up a seductive feast of 25 events across two weeks of revelry. Aruga was engaged to develop and implement a strategic public relations campaign to achieve widespread editorial coverage for 25+ events, increase artists’ profiles and drive ticket sales.

Results

  • 1,000+ increase in individual ticket sales year-on-year
  • 100+ pieces of positive editorial coverage
  • Show-specific coverage for 22 individual events
  • 3.7M estimated online coverage views

Featured In

The Aruga team delivered unprecedented success in their role as publicist for Brisbane Powerhouse’s Wonderland Festival 2017, achieving an estimate 4.5 million online coverage views, show-specific coverage for more than 20 unique productions, and assisting to achieve an overall festival attendance increase of almost 10%. Aruga was also vital in expertly crisis-managing the cancellation of one of the productions, skilfully navigating brand protection and stakeholder interests whilst ensuring artist duty-of-care needs were met at all times. We recommend the agency wholeheartedly and can’t wait to work on the next big project with them.

Giuliana BonelMarketing & Communications Director, Brisbane Powerhouse

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+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101