Mainstream exposure for a niche property developer.

Halcyon over-50s lifestyle communities were established to subvert the public perception of retirement living, so we showcased these innovative properties to a fresh new audience.

Aruga took Halcyon from the property section to the front pages, bringing a human aspect to the designer features and desirable lifestyle amenities and highlighting that life truly begins at Halcyon.


  • October 2019 - April 2020
  • 100+ editorial clips including 43 pieces in national outlets
  • Coverage in high-profile media including Queensland Business Monthly, The Weekend Australian, The Courier-Mail HOME, ABC News and The Daily Telegraph
  • 4m+ estimated audience reach with an equivalent advertising value of $1m
  • Television coverage at the majority of managed media events, producing a total of 20 TV clips across Queensland


Say Hello

+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101

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