Mainstream exposure for a niche property developer.
Halcyon over-50s lifestyle communities were established to subvert the public perception of retirement living, so we showcased these innovative properties to a fresh new audience.
Aruga took Halcyon from the property section to the front pages, bringing a human aspect to the designer features and desirable lifestyle amenities and highlighting that life truly begins at Halcyon.
- October 2019 - April 2020
- 100+ editorial clips including 43 pieces in national outlets
- Coverage in high-profile media including Queensland Business Monthly, The Weekend Australian, The Courier-Mail HOME, ABC News and The Daily Telegraph
- 4m+ estimated audience reach with an equivalent advertising value of $1m
- Television coverage at the majority of managed media events, producing a total of 20 TV clips across Queensland