As PR managers for La Boite Theatre Company, Aruga led the publicity and marketing strategy for the world premiere production of Dead Puppet Society’s Laser Beak Man, based on the original drawings of Australian visual artist Tim Sharp. Aruga successfully carved out multiple angles and themes to achieve widespread national editorial coverage, achieving more than 50 pieces of positive editorial coverage to contribute towards an overall event attendance of 5,000+.
- 5,000+ overall event attendance
- 50+ pieces of positive editorial coverage
- 1.2M print media circulation
- 660K estimated online coverage views
- 4.29K social interactions
Team Aruga are making a flirtatious yet resounding splash across the nation. We had the pleasure of working with the agency to promote our production Laser Beak Man; a highlight of Brisbane Festival 2017. Their attention to detail is second to none, and their approach to PR strategy and value for relationships is unlike any other we’ve encountered. But their biggest strength is their ability to communicate an artist’s creative vision to a general audience in a fabulous and compelling way. Laser Beak Man was by far one of the most publicised shows in Brisbane Festival, which will have a huge impact on the production’s international life. Aruga is going places and being part of the ride has brought us nothing but joy and success for our small business.
— Nicholas PaineCreative Producer, Dead Puppet Society