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Priscilla Queen of the Desert The Musical

Handed the keys to Australia’s most famous bus, Aruga delivered a PR campaign fit for a queen which guaranteed Priscilla’s status as the must-see musical of the year.

Results

  • 511 media clips
  • 8.1m audience reach
  • $2.6m ASR

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+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101

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