RSL Art Union
Proof that winning has nothing to do with luck.
Lotteries operate in a highly competitive and crowded market where it takes creativity and cunning to stand out from the crowd. Aruga stacks RSL Art Union’s odds in its favour by employing innovative and strategic approaches to each of its 10 major prize home draws each year.
From its initial publicity remit, Aruga now designs imaginative campaigns, curates tailored media moments and seamlessly integrates social and digital media to spotlight each unique draw, generating maximum hype and record-breaking ticket sales for RSL Art Union.
- Assisted in a record-breaking year of Prize Home Lottery ticket sales, selling out four lotteries
- An unprecedented 441 high-quality editorial clippings
- Bang-for-buck national syndications with print, online and broadcast coverage landing in outlets nationwide
- 17m audience reach
- A strategic organic and paid follower acquisition campaign that saw more eyes on RSL Art Union’s lotteries than ever before