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RSL Queensland - ANZAC Day 2020 – Aruga

RSL Queensland – ANZAC Day 2020

Lighting up a different ANZAC Day.

Aruga’s original task was to raise awareness and encourage participation in ANZAC Day services on behalf of RSL Queensland. Then COVID-19 put a halt to public gatherings. So Aruga pivoted to help RSL Queensland inspire Aussies to embrace a different kind of ANZAC Day at home with the Light up the Dawn initiative. Within a short timeframe, we secured widespread national coverage and made RSL Queensland State President Tony Ferris the authoritative voice on ANZAC Day 2020.

Results

2020
8,000+ individual editorial clips
National syndications with print, online and broadcast coverage in outlets across Australia
Drove 240,000+ users to the ANZAC Day website in the 24 hours leading up to ANZAC Day (exceeding the total number of annual visitors in 2019)
200,000+ individual downloads of the RSL Queensland service

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+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101