Brisbane’s new open-air pavilion and creative space Flowstate opened to the community January 2018, with South Bank Corporation engaging Aruga to manage media relations for the precinct. In addition to securing widespread national coverage across general news, arts, architecture and urban planning titles during launch week, Aruga continues to manage the precinct’s social media and ongoing media relations activity.
- 40+ pieces of positive coverage including three television news stories
- 1.4M online readership
- 480K estimate online coverage views
- VIP event attended by 300 industry VIPs