Engaged to head up the global giant’s highly-anticipated launch into the Australian market, Aruga delivered a high-impact, headline-grabbing hype campaign that not only secured a line around the block on official opening day, but left Taco Bell fans Australia-wide with serious FOMO and so much to taco’bout. Aruga’s creative campaign extended beyond traditional media outreach, capitalising on the international brand’s reputation for trailblazing creativity and personality.
- Unprecedented launch-day hype attracting thousands of customers opening weekend
- A sustained line out the door for six weeks post opening
- 100+ high-quality editorial hits
- 1.49M coverage views
- A social community of 20,000+ pre-launch