Taco Bell

Engaged to head up the global giant’s highly-anticipated launch into the Australian market, Aruga delivered a high-impact, headline-grabbing hype campaign that not only secured a line around the block on official opening day, but left Taco Bell fans Australia-wide with serious FOMO and so much to taco’bout. Aruga’s creative campaign extended beyond traditional media outreach, capitalising on the international brand’s reputation for trailblazing creativity and personality.


  • Unprecedented launch-day hype attracting thousands of customers opening weekend
  • A sustained line out the door for six weeks post opening
  • 100+ high-quality editorial hits
  • 1.49M coverage views
  • A social community of 20,000+ pre-launch

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+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101

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