A dependable harmoniser for SMEs
Aruga’s digital arm is passionate about delivering social solutions grounded in strategy and creativity – all while operating within transparent frameworks and delivering tangible ROI.
Our ‘Kelly’ package is perfect for small-to-medium businesses, providing water-tight strategy and six weeks’ content and deployment.
DISCOVERY WORKSHOP: A 2-hour speed-date at Aruga HQ so that we can better understand you, your business, current challenges and identified opportunities.
STRATEGY: A fluff-free strategy tailored to solve your business problem that delivers measurable ROI, including:
• Content Strategy for thumb-stopping organic content designed to be shared, resulting in higher organic reach and follower growth
• Advertising Strategy to support and boost organic content, honing in on who to target, what ad units to use and recommended spend for monthly advertising
• Community Management Strategy to effectively and efficiently manage your community, including templates and frameworks for easy implementation. We’re also a bunch of massive people-pleasers, so you can expect content performance optimisation reports on the regular to ensure we’re always putting our best foot forward.
CREATIVE: Development and design of six weeks’ worth of content, templated for continued use.
EXECUTION: We’ll set up and publish organic and paid content, optimise paid content daily, and oversee community management for a 6-week campaign period.
ONGOING: We’ll continue to create and publish content on a weekly basis and provide weekly performance insights reports for organic and paid content. You’ll also receive a fortnightly telecon and end-of-campaign report with learnings and recommendations. At the end of the 6-week campaign period, we can exit stage left, or continue to work with you within an agreed remit.
THE NITTY GRITTY
• Discovery Workshop
• Strategy development
• Content development (48 pieces – paid and organic)
• Implementation – full execution
• Ad optimisation – daily (6-weeks)
• Community Management – daily (6-weeks)
• Content Performance and Optimisation reports – weekly (6-weeks)
• Ongoing counsel – 2 x 1hr telecon within 2 weeks of campaign wrap
• End-of-campaign report
Want to know more about Kelly?