A dependable harmoniser for SMEs

Aruga’s digital arm is passionate about delivering social solutions grounded in strategy and creativity – all while operating within transparent frameworks and delivering tangible ROI.

Our ‘Kelly’ package is perfect for small-to-medium businesses, providing water-tight strategy and six weeks’ content and deployment.


DISCOVERY WORKSHOP: A 2-hour speed-date at Aruga HQ so that we can better understand you, your business, current challenges and identified opportunities.

STRATEGY: A fluff-free strategy tailored to solve your business problem that delivers measurable ROI, including:

Content Strategy for thumb-stopping organic content designed to be shared, resulting in higher organic reach and follower growth
Advertising Strategy to support and boost organic content, honing in on who to target, what ad units to use and recommended spend for monthly advertising
• Community Management Strategy to effectively and efficiently manage your community, including templates and frameworks for easy implementation. We’re also a bunch of massive people-pleasers, so you can expect content performance optimisation reports on the regular to ensure we’re always putting our best foot forward.

CREATIVE: Development and design of six weeks’ worth of content, templated for continued use.

EXECUTION: We’ll set up and publish organic and paid content, optimise paid content daily, and oversee community management for a 6-week campaign period.

ONGOING: We’ll continue to create and publish content on a weekly basis and provide weekly performance insights reports for organic and paid content. You’ll also receive a fortnightly telecon and end-of-campaign report with learnings and recommendations. At the end of the 6-week campaign period, we can exit stage left, or continue to work with you within an agreed remit.


DURATION: 6-weeks

• Discovery Workshop
• Strategy development
• Content development (48 pieces – paid and organic)
• Implementation – full execution
• Ad optimisation – daily (6-weeks)
• Community Management – daily (6-weeks)
• Content Performance and Optimisation reports – weekly (6-weeks)
• Ongoing counsel – 2 x 1hr telecon within 2 weeks of campaign wrap
• End-of-campaign report


Want to know more about Kelly?

Say Hello

(07) 3036 2000

Level 2 9/33 Vulture Street

West End, Brisbane QLD 4101

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