WHY SETTLE FOR JUST 15 MINUTES OF FAME?

Belinda Seeney

Director of Content

Hooray! You’ve conquered your nerves, delivered the smoothest of quotes and seen your name in lights/bold font. Now what?

As all media stars and reality television contestants can attest, it’s hard to fade back into anonymity now you’re bona fide broadcast talent. So how do you extend your 15 minutes of fame, position yourself as a voice of authority and grab a second, third and fourth bite at the news media cherry?

Hint: it involves manners and a solid grasp of social media.

AFTER THE INTERVIEW

  • Email final points to the journalist and thank them for their time. Provide copies or links to any data or research you discussed during your interview.
  • You cannot “approve” a story before it goes to print. Don’t even ask. Final approval lies with the editor or producer.
  • You can offer to fact-check a story at a journalist’s discretion. For example, if you were interviewed about complex financial data, you can offer to check the figures for accuracy.
  • Once the interview has run, follow up with the journalist – a polite acknowledgement is always welcome – and try to build an ongoing relationship with them.

NOW WHAT?

  1. Save everything. Put together your very own highlights reel or scrapbook – who knows when you’ll need it.
  2. Share it with the world. Social media is the perfect place to give your interview a second life. Link the story, tag the journalist, media outlet and any relevant organisations or interest groups then add an appropriate hashtag or two. Don’t be shy!
  3. Leverage each opportunity. Did a newspaper article publish your interview? Follow up and offer your expert commentary on the topic to television and radio.

Do you have questions of your own? Such as “How do I pitch my interview to other media?” or “What does an ‘exclusive’ mean?” or even “Which social media platform delivers the most bang for my buck?”

Learn how Aruga can work with you to develop and deliver not only customised media training but tailored social media strategies to help you capitalise further. We develop and deliver social media strategy that is unique, transparent, easy to understand and delivers on real business ROI. #nailedit