AFTER THE INTERVIEW
- Email final points to the journalist and thank them for their time. Provide copies or links to any data or research you discussed during your interview.
- You cannot “approve” a story before it goes to print. Don’t even ask. Final approval lies with the editor or producer.
- You can offer to fact-check a story at a journalist’s discretion. For example, if you were interviewed about complex financial data, you can offer to check the figures for accuracy.
- Once the interview has run, follow up with the journalist – a polite acknowledgement is always welcome – and try to build an ongoing relationship with them.
- Save everything. Put together your very own highlights reel or scrapbook – who knows when you’ll need it.
- Share it with the world. Social media is the perfect place to give your interview a second life. Link the story, tag the journalist, media outlet and any relevant organisations or interest groups then add an appropriate hashtag or two. Don’t be shy!
- Leverage each opportunity. Did a newspaper article publish your interview? Follow up and offer your expert commentary on the topic to television and radio.