PREPARING FOR AN INTERVIEW
1. Know the media outlet. It’s vital to do a little research into where you will appear so you can tailor your interview and answers accordingly.
2. Ask the following questions:
• Who is the journalist and who do they work for?
• What angle will the story take?
• Is it a live interview or pre-recorded?
• Is it a one-on-one interview or will there be a media pack?
• Is the journalist looking for a short audio grab or an in-depth explanation?
3. Know your opportunities. This is your chance to make an impact so take a moment to read up on previous coverage and identify how you can add something new. While you’re at it, research your competitors and what they’re saying as well as key trends and issues in the industry.
4. Know your audience. Ask yourself who you want to reach and find out what they are most likely to read, listen to and watch. There’s not much point courting Radio National when your target demographic is cranking up Nova. Always read the publication, watch the program or listen to the radio show before your interview.
5. Know your key messages. What are the core messages you want your target audience to hear and remember? Distil these down to a handful of concise key statements you can repeat throughout your interview.