Words by the Aruga Team

Whether you go for new year resolutions, mood board manifestations or prefer to set your intentions for the year, a new calendar year heralds a fresh start and invigorated energy. January is often a time to reflect on and even reset your work-life goals and the Aruga team is all about those SMART goals (And crystals. Definitely crystals).

From the sublime to the savvy and maybe a moonshot, here’s what the Aruga team is working towards in 2021:

At work this year, we’re working on ourselves to be more present, adapt to changes and adopt a positive mindset. We want to master the art of being calm in all situations, pivot on priorities and ace an Excel spreadsheet.

For Aruga newbies like Account Coordinator Julia, 2021 is about learning and asking questions, while Account Executive Mel wants to build on her knowledge and skills in social media marketing and creative content. Graphic Designer Lauren is also animated about upping her motion graphics skills in 2021.

For Content Director Belinda, this wordsmith’s professional development journey involves a deep-dive into Excel – “I’m words, not numbers, people!”.

We’re also aiming to keep things in perspective (#PRnotER says Account Manager Claudia) and stress less (“less bagels and less stress” adds Account Manager Beth), while Aruga Co-Founder Adam is determined that 2021 will be the year we “work smarter, not harder”.

“It’s about outcomes, not outputs and thoughtful consideration of all opportunities.”

For Creative Lead Katie that means “taking the time to have attention to detail, thinking outside the box and delivering over and above”.

As Account Director Nicole notes: “I’m lucky to work with a team of extraordinarily capable, creative and clever people. We do great work, but what can we do better? In 2021 we’re going to do just that.”

Should be a cakewalk, right? (Yum, cake – something else we do well…)

When it comes to resolutions in our personal lives, balance is key.

Some of us want to put down roots this year with quite a few Arugans keen to save up and purchase their first home – as Campaigns Director Nat says: “I want to buy a house and deck it out in beautiful things”.

Content Director Bel is taking that purchasing sentiment one step further by being savvy with her cash and continue to support small, local and independent businesses in 2021 – from neighbourhood cafes and hole-in-the-wall bars to emerging designers and talented creatives to Brisbane-based products and service providers. Creative Lead (and all-round creative person) Katie also wants to consume less and create more.

After a year of Netflix and couch, Account Manager Claudia aims to spend more time doing fun stuff outdoors. Account Coordinator Julia is also keen to log-off, stop the scroll and read more in 2021, while Account Manager Sia wants to connect more – offline – with family.

For Account Director Nicole, 2021 is the ‘year of yes’ – “to anything and everything”. Graphic Designer Lauren is open to a new addition in 2021 – a puppy – which is a win-win for the pet-obsessed Aruga office. “The more people I tell the higher the chance of me actually adopting a pup, right?”

Now that’s one work-life resolution we can all get behind. Bring on 2021, we’re ready.