A comedy festival and a PR company walk into a bar…

Brisbane Comedy Festival

Public Relations

Brisbane Comedy Festival

Spreading giggles and gags across Australia

Everyone needed a good laugh in 2021, so Brisbane Comedy Festival called on Aruga to help give people a case of the giggles.

There was nothing funny about our approach though, decisively leveraging media relationships and opportunities to achieve saturation coverage for Brisbane Comedy Festival.

Campaign highlights included Cal Wilson on The Project and a valuable pic opp in The Courier-Mail featuring Festival Director Phoebe Meredith and comedians Damien Power, Kevin Kropinyeri and Lloyd Langford. Who’s laughing now? In addition to this, we also

Results

613

media clips

7.79M

audience impressions

$2.6M

equivalent advertising value

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