A comedy festival and a PR company walk into a bar…

Spreading giggles and gags across Australia

Everyone needed a good laugh in 2021, so Brisbane Comedy Festival called on Aruga to help give people a case of the giggles.

There was nothing funny about our approach though, decisively leveraging media relationships and opportunities to achieve saturation coverage for Brisbane Comedy Festival.

Campaign highlights included Cal Wilson on The Project and a valuable pic opp in The Courier-Mail featuring Festival Director Phoebe Meredith and comedians Damien Power, Kevin Kropinyeri and Lloyd Langford. Who’s laughing now? In addition to this, we also

Results

613

media clips

7.79M

audience impressions

$2.6M

equivalent advertising value

Delve deeper into the strategy behind this work

See under the bonnet

Campaign Highlights

Website Case Study_Brisbane Comedy Festival_CHI_Clipping Mockup — Pic opp with Festival Director Phoebe Meredith and comedians Damien Power, Kevin Kropinyeri, and Lloyd Langford in The Courier-Mail.

Website Case Study_Brisbane Comedy Festival_CHI_Portrait — Comedians Damien Power, Kevin Kropinyeri and Mel Buttle on ABC Artworks to discuss the upcoming festival after a year of COVID-19 restrictions.

Website Case Study_Brisbane Comedy Festival_CHI_TV Mockup — Cal Wilson on The Project.

Winning Tactics

Worked with our contacts at ABC to develop a national multi-channel story across ABC Art Works and ABC Online, focusing on the impact of COVID-19 on comedy and the return to Brisbane stages.