Adopting a holistic approach to lead generation

Health Dynamics 360

Social Media

Data-centric social media marketing to drive healthy results.

In a climate where wellbeing is at the top of everyone’s mind, we connected online audiences with one of Australia’s best alternative health providers to help inspire the masses.

Offering a series of free monthly webinars to generate qualified leads, Ayurverdic specialist Health Dynamics 360 sought Aruga’s expertise to increase registrations through highly targeted Facebook advertisements.

Adopting a data-centric approach which matched key international markets with ideal customer personas, we drove over 7,000 registrations across 5 countries and a flourishing sales pipeline with long-term business-health benefits.

Results

327K+

audience reach

23K+

link clicks

7,118

webinar registrations

30%

click-to-conversion rate

6

advertising campaigns

$0.66

cost-per-click

Delve deeper into the strategy behind this work

See under the bonnet