The Gathering Festival
Health Dynamics 360
In a climate where wellbeing is at the top of everyone’s mind, we connected online audiences with one of Australia’s best alternative health providers to help inspire the masses.
Offering a series of free monthly webinars to generate qualified leads, Ayurverdic specialist Health Dynamics 360 sought Aruga’s expertise to increase registrations through highly targeted Facebook advertisements.
Adopting a data-centric approach which matched key international markets with ideal customer personas, we drove over 7,000 registrations across 5 countries and a flourishing sales pipeline with long-term business-health benefits.
Leveraging carefully curated landing pages featuring client testimonials to provide social proof and trust.
Developing multiple international audience segments to target the right people at the right time.
Continually refining our approach through real-time data mining, leading to a lower acquisition cost month-on-month.