Bringing the Valley vibe to a wider audience

MyValley

Content

Creative Ideas

Social Media

Two women stand in a brightly coloured shop called Forge Forward in Fortitude Valley, Brisbane

Broadcasting a different tune for Brisbane's beloved live music and lifestyle precinct

As Australia’s first dedicated entertainment district, Fortitude Valley needs no introduction.

However, the popular live music precinct needed to spin a different tune to drive mid-week and weekend visitation and showcase its daytime offerings and unique indie retailers to a wider Brisbane audience.

Since 2019, Aruga has partnered with MyValley, a Brisbane City Council initiative to promote and support the Valley Malls precinct, to produce a monthly content suite of original articles, vibrant imagery and savvy social media and eDM content to entice visitors to eat, shop, play and stay in the Valley.

Results

140

original blogs (2020-2021)

30

eDMs (2020-2021)

23%

increase in pageviews and sessions (2021)

393K

blog views in total (2019-2021)

210

organic Instagram posts (2020-2021)

170

organic Instagram Stories (2020-2021)

Delve deeper into the strategy behind this work

See under the bonnet