The Little Red Company
A record-breaking performance
Brisbane Festival
Arts
Major Events
Tourism
Helping Brisbane shine brightly
In 2018, we cemented Brisbane Festival as Brisbane’s Festival. In 2019, we upped our game to help deliver record-breaking box office sales and attendance numbers, more than 200 sell-out shows and unprecedented media coverage worth making a song and dance about.
Aruga continued its long-running relationship with Brisbane Festival to deliver another installation of the city’s beloved annual arts, music and cultural extravaganza. After the mammoth success of staging Brisbane Festival during a pandemic in 2020, the event organisers sought to shine in 2021 with a Brightly Brisbane vision.
Not one to hide our light under a bushel, Aruga flicked on the high beams to coordinate an intensive campaign that spotlighted Brisbane Festival acts and artists as well as staff, stakeholders and partners. Our work secured extensive media coverage for Brisbane Festival across TV, print and radio networks with a marked year-on-year increase in PR performance. Brisbane Festival 2021 wasn’t just bright, it was dazzling.
Results (2021)
6,125
total clips
2,450
unique clips
3,675
syndications
134M
potential audience reach
$6.2M
estimated advertising equivalent
Deliverables (2021)
3
media famils
2
opinion editorials
1
comprehensive media kit
11
content pieces for partnerships team
1
corporate communications strategy
1
public relations strategy
8
interstate press visits completed
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Leveraging relationships with arts media, carefully built over the past five years, to secure high-quality and high-visibility national coverage.
Curating and coordinating incredible vision opportunities for media (photoshoots, social media sneak peeks, TV moments) and show-specific photoshoots (for marketing and PR) to showcase the joyful, colourful and unique artists, events and experiences available throughout the Festival.
Spending time with Brisbane Festival’s artists, staff and stakeholders to unearth stories and develop truly click-worthy content across owned and earned channels.
What Brisbane Festival had to say
“Aruga triggers conversation. In the media; on social media; around the watercooler. More people are talking about Brisbane Festival than ever before and that’s thanks to Aruga crafting impactful words that compel people to speak. Words that communicate complex themes, wild experiences and artistic vision as though they’re everyday topics. Topics worth talking about.”
