Tourism and Events Queensland
In 2018, we cemented Brisbane Festival as Brisbane’s Festival. In 2019, we upped our game to help deliver record-breaking box office sales and attendance numbers, more than 200 sell-out shows and unprecedented media coverage worth making a song and dance about.
In 2020, against all odds (turns out COVID and Festivals aren’t a good mix) we saw a Boldly Brisbane Festival fill the city with music, art and joy for three weeks.
Taking the world-class hyper-local program to a national audience, Aruga secured FOMO-inducing coverage across arts, lifestyle and general news media and spotlighted Brisbane Festival and Queensland as beacons of hope for global arts and entertainment industries.
quality media clips
attendees including 38,000 visitors
estimated economic impact
live national TV crosses with Nine’s The Today Show and ABC News Breakfast
Publicity tickets distributed to reviewers & VIPs
Visiting journalist media famils
developed 20 Boldly Brisbane artist profiles
Scripting and production
of a post-festival video case study
assistance producing opinion editorials and thought leadership pieces
development of a comprehensive media kit
production of an Arts Queensland digital case study
development of a Queensland Tourism Awards submission
Delivery of an arts and lifestyle media famil program which saw editors and writers from top-tier media visit Brisbane and experience the Festival’s major works and events.
Securing major front cover and national TV coverage by leveraging and placing first-run exclusives with top-tier media.
Digging deep to find the human-interest stories and world-class careers behind our local talent. The result? An array of Boldly Brisbane artists in national media outlets.