Flying the rainbow flag for LGBTQIA+ arts and culture

MELT Festival at Brisbane Powerhouse

Public Relations

MELT Beauty Pageant

Flying the rainbow flag to promote inclusivity and creativity

For the third year running, Aruga was proud to promote the glamazon glitterbomb that is MELT: Festival of Queer Arts & Culture at Brisbane Powerhouse, scattering its funfetti and daring theatrics far and wide.

We helped position Brisbane Powerhouse as a strong supporter and advocate for the local LGBTQIA+ community by sharing the powerful message of inclusivity and diversity in Brisbane amid the copious plumage and pink bits.

With national NewsCorp syndications and quality media coverage, we made sure awareness and attendance at 2021 Festival events was front and centre.

Results

128

pieces of coverage

2.2M

estimated audience reach

$582K

estimated advertising equivalent

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