When global borders closed to travel, Study Queensland, part of Trade and Investment Queensland (TIQ), needed to keep future international students in key markets keen on the Smart State.
Aruga harnessed the power of storytelling through video and written content, leveraging peer-to-peer engagement and real student experiences and highlighting the state’s future-forward industries, tertiary institutions and pioneering to position Queensland at the top of the class for an exciting career on the world stage.
student case study videos
organic social posts
organic social media impressions
organic social media engagements
paid social link clicks
paid video ThruPlays
created pre-interview questions and hosted interviews
scripting, pre-production and production of four long-form videos
Social media posts
creation of social media video cutdowns and assets
development of 18 original website articles
Creation of original written and video content to reach and engage international students to keep Queensland top of mind as a preferred study destination.
Leveraging real students and real experiences to resonate authentically with target audiences.
Holding target students and their influencers in active consideration through regular, relevant and engaging content narratives.