Inspiring future international students with creative content

Study Queensland

Content

Social Media

Positioning Queensland at the top of the class

When global borders closed to travel, Study Queensland, part of Trade and Investment Queensland (TIQ), needed to keep future international students in key markets keen on the Smart State.

Aruga harnessed the power of storytelling through video and written content, leveraging peer-to-peer engagement and real student experiences and highlighting the state’s future-forward industries, tertiary institutions and pioneering to position Queensland at the top of the class for an exciting career on the world stage.

Results

18

original blogs

4

student case study videos

27.6K

blog views

46

organic social posts

68.4K

organic social media impressions

1,042

organic social media engagements

112.5K

paid social link clicks

201.3K

paid video ThruPlays

Deliverables

Interviews

created pre-interview questions and hosted interviews

Video scripting

scripting, pre-production and production of four long-form videos

Social media posts

creation of social media video cutdowns and assets

Website articles

development of 18 original website articles

Delve deeper into the strategy behind this work

See under the bonnet