Introducing FOMO-inducing fodder for Insta-worthy feeds

IMAGINARIA

Public Relations

IMAGINARIA

Promoting the playground of the future

With a futuristic playground of light sculptures, architectural inflatables and immersive installations, IMAGINARIA Brisbane was always destined to ignite imaginations – and Aruga made sure everyone knew about it.

Through a meet-cute with our longtime friend, Brisbane Festival, we helped broker a three-week run for IMAGINARIA Brisbane as a Festival affiliate event – a win-win for both clients.

A curated selection of top-tier statewide media and influencers ensured all eyes were on IMAGINARIA Brisbane with inspired and inspirational vision that included almost 100 pieces of original content on Instagram.

Results

46

media clips

2M

audience impressions

$49.7K

estimated advertising equivalent

28

influencers formally engaged

3.67M

total potential social media reach

98

pieces of influencer content generated

Delve deeper into the strategy behind this work

See under the bonnet