It’s purely academic, but not just for purists

UQ Business School

Public Relations

They did the research, we found the audience.

When The University of Queensland Business School wanted high-profile local and national media opportunities for its researchers, academics and staff, we put on our thinking caps.

For the last three years, Aruga has positioned University of Queensland Business School academics and researchers as pioneers in their fields, leveraging timely industry trends and obtaining high-profile national coverage for the faculty’s events, academic achievements, award-winning MBA program and alumni.

Despite COVID-19 disruptions, we achieved 123 unique articles in 2020 and recorded a 50% increase in audience reach to 9 million. Our successful three-year partnership has led to engagement by other university faculties including UQ Institute of Molecular Bioscience and The Faculty of Business, Economics and Law.

Results (2020)

123

media clips

9M+

audience reach

$3.7M

estimated equivalent advertising value

Delve deeper into the strategy behind this work

See under the bonnet