Mainstream exposure for a niche property developer

Halcyon

Content

Public Relations

We broadcast the news that you don't have to be retired to enjoy community living.

Halcyon over-50s lifestyle communities were established to subvert the public perception of retirement living, so we showcased these innovative properties to a fresh new audience.

For the last two years, Aruga has taken Halcyon from the property section to the front pages, crafting in-house articles, blogs and timely media releases to bring a human aspect to the designer features and desirable lifestyle amenities: ultimately highlighting that life truly begins at Halcyon.

Results

419

pieces of coverage

63%

coverage in Tier-1 outlets

12.36M+

estimated audience reach

+62%

on ASR target

78%

positive coverage sentiment (vs neutral)

Delve deeper into the strategy behind this work

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