Mainstream exposure for a niche property developer

Halcyon

Public Relations

We broadcast the news that retirees don't have to be the retiring type.

Halcyon over-50s lifestyle communities were established to subvert the public perception of retirement living, so we showcased these innovative properties to a fresh new audience.

Aruga took Halcyon from the property section to the front pages plus TV across Queensland, crafting in-house articles and blogs and timely media releases to bring a human aspect to the designer features and desirable lifestyle amenities and highlighting that life truly begins at Halcyon.

Results (2020)

217

unique media clips

75%

coverage in Tier-1 outlets

4M+

estimated audience reach

20

TV clips across Queensland

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