Piqueing Brisbane’s curiosity again

Curiocity Brisbane

Public Relations

Social Media

Full STEAM ahead for a most curious campaign.

After a successful inaugural outing and festival launch in 2019, we plugged our PR and communications know-how into Curiocity Brisbane 2021 to spark inspiration and innovation with media and audiences alike to make our city an all-ages interactive playground.

Aruga channelled our inner STEAM specialists to power widespread positive coverage in high-quality arts and travel media outlets with clipboards at the ready for launch, media and VIP events, as well as driving massive engagement on Facebook, Instagram, Twitter and TikTok through paid, organic and UGC content.

Results

749

media clips

13M+

global audience reach

7.4M

national audience reach

2M+

social media impressions

300K+

Curiocity Brisbane website page views

Delve deeper into the strategy behind this work

See under the bonnet