Piqueing Brisbane’s curiosity again

Curiocity Brisbane

Public Relations

Social Media

Full STEAM ahead for a most curious campaign.

Aruga plugged its PR and communications know-how into launching the inaugural Curiocity Brisbane in 2019, sparking imagination and innovation among media and visitors alike and positioning Brisbane as an all-ages interactive playground.

We drove momentum to another successful launch in 2020, before quickly transitioning to issues management when COVID-19 derailed the event just days before.

Back with a bang in 2021, Aruga returned to channel its inner-STEAM specialists, powering positive national coverage, visiting journalist famils, social media and VIP events.

Results

1,100+

pieces of media coverage (not including COVID cancellation coverage)

17.5M+

audience reach from PR coverage

$3.3M+

estimated equivalent advertising value

29.1K

paid social link clicks

347K

organic social media impressions

414K

estimated event participation (2021)

75K+

total visitor nights in Queensland (2021)

$2.32M

direct & incremental spending in Queensland (2021)

Delve deeper into the strategy behind this work

See under the bonnet