Aruga plugged its PR and communications know-how into launching the inaugural Curiocity Brisbane in 2019, sparking imagination and innovation among media and visitors alike and positioning Brisbane as an all-ages interactive playground.
We drove momentum to another successful launch in 2020, before quickly transitioning to issues management when COVID-19 derailed the event just days before.
Back with a bang in 2021, Aruga returned to channel its inner-STEAM specialists, powering positive national coverage, visiting journalist famils, social media and VIP events.
pieces of media coverage (not including COVID cancellation coverage)
audience reach from PR coverage
estimated equivalent advertising value
paid social link clicks
organic social media impressions
estimated event participation (2021)
total visitor nights in Queensland (2021)
direct & incremental spending in Queensland (2021)
Offering an ‘ultimate Brisbane staycation’ giveaway activated through eDMs and paid social to drive database acquisition for re-marketing purposes.
Conception and production of a half-day content shoot, creating high-quality Insta-worthy content and quality materials for media.
A cross-platform national social media advertising campaign leveraging a range of thumb-stopping assets designed in-house.