After a successful inaugural outing and festival launch in 2019, we plugged our PR and communications know-how into Curiocity Brisbane 2021 to spark inspiration and innovation with media and audiences alike to make our city an all-ages interactive playground.
Aruga channelled our inner STEAM specialists to power widespread positive coverage in high-quality arts and travel media outlets with clipboards at the ready for launch, media and VIP events, as well as driving massive engagement on Facebook, Instagram, Twitter and TikTok through paid, organic and UGC content.
global audience reach
national audience reach
social media impressions
Curiocity Brisbane website page views
Offering an ‘ultimate Brisbane staycation’ giveaway activated through eDMs and paid social to drive database acquisition for re-marketing purposes.
Conception and production of a half-day content shoot, creating high-quality Insta-worthy content and quality materials for media.
A cross-platform national social media advertising campaign leveraging a range of thumb-stopping assets designed in-house.