Putting Cairns and live music on the national festival map

Cairns Summer Sounds

Creative Ideas

Public Relations

Social Media

Navigating a regional music festival in an ever-shifting COVID-19 world.

Promoting a regional music festival amid border closures and COVID-19 restrictions was never going to be easy-peasy, however we love a challenge.

Aruga highlighted top Aussie talent in the tropics, ensuring the stellar music festival lineup at Cairns Summer Sounds received star billing across national media and showcased the best of Tropical North Queensland on custom media famils.

Ticket sales for Tones and I sold out despite needing to be rescheduled. In addition, we smashed ticket sales and drove website traffic via social media to raise awareness of events and promote visitation in the Cairns region.

Results

1.18M

audience impressions

7,182

link clicks to the Cairns Summer Sounds website

62

media clips

$102K

ASR value

3.78M

audience reach from PR coverage

Delve deeper into the strategy behind this work

See under the bonnet