When Northshore, Queensland’s largest waterfront urban renewal development, partnered with Brisbane Festival, we knew this was our opportunity to make BIG waves across Brisbane’s cultural events scene.
Aruga’s graphic design team was charged with creating a Big Things campaign for Northshore which ran across outdoor and online advertising and across Northshore’s owned channels.
Using this creative our social media team implemented an organic social media campaign which grew Northshore’s organic social following by 5,503.
Aruga also brokered a partnership with The Weekend Edition which shined the light on the ‘big things’ happening at Northshore, via a consumer competition inviting Brisbane locals to share the big things they want to see at the precinct.
We rounded out our Big Things at Northshore activity with a public relations campaign which saw 143 media clippings and the appointment of two Northshore VIPs, who will receive access to share Northshore’s big moments for an entire year, including Brisbane Festival and the much-anticipated Van Gogh Alive event.
competition entries and database acquisition
Leveraging the vibrant ‘Brisbane Festival at Northshore’ event program to ensure Northshore Brisbane is front-of-mind as Brisbane’s newest home for major events
Brokering a strategic partnership with The Weekend Edition to extend reach and connect Northshore with known engaged event-goers
Developing and using BIG, bold creative to attract attention and drive competition entries from influential seekers of arts, events and culture