Queensland’s largest waterfront urban renewal development made waves across Brisbane

EDQ Northshore

Creative Ideas

Public Relations

Social Media

Putting Northshore on the map in a big way using strategic partnerships and highly engaging content

When Northshore, Queensland’s largest waterfront urban renewal development, partnered with Brisbane Festival, we knew this was our opportunity to make BIG waves across Brisbane’s cultural events scene.

Aruga’s graphic design team was charged with creating a Big Things campaign for Northshore which ran across outdoor and online advertising and across Northshore’s owned channels.

Using this creative our social media team implemented an organic social media campaign which grew Northshore’s organic social following by 5,503.

Aruga also brokered a partnership with The Weekend Edition which shined the light on the ‘big things’ happening at Northshore, via a consumer competition inviting Brisbane locals to share the big things they want to see at the precinct.

We rounded out our Big Things at Northshore activity with a public relations campaign which saw 143 media clippings and the appointment of two Northshore VIPs, who will receive access to share Northshore’s big moments for an entire year, including Brisbane Festival and the much-anticipated Van Gogh Alive event.

Results

5,503+

followers

1,636

engagements

143

media hits

8.64M

media impressions

96

competition entries and database acquisition

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