Splashtastic results for a swimming pool startup

Plungie

Content

Public Relations

Delivering a cool PR campaign that went swimmingly

Dipping our toes into the swimming pool market, we created a big splash around Plungie’s exclusive partnership with Metricon as the building developer’s precast concrete plunge pool supplier of choice.

Building brand awareness for the Brisbane-based, award-winning modular pool manufacturer, Aruga dived right in to ensure the media release flowed to national, statewide and industry publications including The Australian, SPLASH! Magazine, The Courier-Mail and Gold Coast Bulletin for a PR campaign that went most swimmingly.

Results

57

media clips

3.1M

audience reach

$93.5M

advertising value equivalent

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