Stating BEL’s case for a business promotion

UQ Business, Economics and Law Faculty

Content

UQ BEL Faculty

Cutting through the noisy media landscape to shout out outstanding initiatives

Encompassing three powerhouse subject streams, The University of Queensland’s BEL Faculty engaged Aruga to cut through the noisy media landscape and shout out its outstanding initiatives.

Leveraging BEL’s industry-leading partnerships, Aruga interviewed key stakeholders to craft an in-depth feature on the important contributions of the UQ Pro Bono Centre.

Leading tourism figures were also tapped to participate in an analysis feature that positioned the BEL Faculty as an agenda-setting major player both in the tourism industry and in the field of corporate partnerships.

Statistics

1.02M

audience reach

$18.8K

estimated advertising equivalent

Deliverables

Interviews

hosting interviews with UQ talent and key external stakeholders

Feature article

development of long-form in-depth feature article

Analysis article

development of long-form analysis article

Delve deeper into the strategy behind this work

See under the bonnet