Brisbane Economic Development Agency
Splashtastic results for a swimming pool startup
Plungie
Business
Retail
Delivering a cool PR campaign that went swimmingly
Dipping our toes into the swimming pool market, we created a big splash around Plungie’s exclusive partnership with Metricon as the building developer’s precast concrete plunge pool supplier of choice.
Building brand awareness for the Brisbane-based, award-winning modular pool manufacturer, Aruga dived right in to ensure the media release flowed to national, statewide and industry publications including The Australian, SPLASH! Magazine, The Courier-Mail and Gold Coast Bulletin for a PR campaign that went most swimmingly.
Results
57
media clips
3.1M
audience reach
$93.5M
advertising value equivalent
Delve deeper into the strategy behind this work
See under the bonnet
Winning tactics
Securing stellar syndications across NewsCorp mastheads extended audience reach nationally and demonstrated that one piece of high-quality editorial can result in widespread coverage.
Launching at the height of summer when media was hungry for seasonal stories meant the timeliness of the Plungie x Metricon announcement made a splash with top-tier media titles.
Aruga’s ex-journalists and expert copywriters did the background work for media, summarising key data and important information in an accessible and informative fact sheet that accompanied the media release.
