Halcyon
Seeking solutions for a problem-solving powerhouse
The Growth Drivers
Business
Spreading the word of the master problem-solvers
The Growth Drivers (TGD) won five Good Design Awards in 2021 for five nominated projects that provided practical design solutions to complex problems. The one problem it couldn’t solve was how to tell everyone about the incredible wins.
Aruga supported TGD’s Good Design Awards success with a bespoke PR, copywriting and social media approach that highlighted the value of TGD’s work for a mainstream audience.
We developed a blog article for each winning design project, synthesising highly technical concepts into engaging copy that assumed no prior knowledge of the topic.
The blogs were distributed via social media and helped simplify pitching TGD’s Good Design Award wins to media outlets.
Results
2
media clips
5,606
organic social media impressions
226
link/blog clicks
7.7%
average organic social engagement rate
Deliverables
1
media release
12
social media posts
5
blog posts
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Making niche industry designs relevant to mainstream audiences by crafting stories centred on how the designs support the lives of everyday people.
An SEO-led approach to content, utilising long-form blog articles for the website to help The Growth Drivers capture related search traffic in the mid to long term.
A timely and considered roll-out of social promotion throughout the Good Design Awards Week to capture audiences live in the moment, encouraging a deeper project dive via The Growth Drivers’ content.
