![Brisbane Festival_Cover Photo](https://aruga.com.au/wp-content/uploads/2021/06/Brisbane-Festival_Cover-Photo-768x329.jpg)
Brisbane Festival
Major Events
Aruga baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.
Australia’s biggest recreational boating lifestyle event demanded a campaign to match and Aruga delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.
We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.
The campaign contributed to huge crowds and impressive sales over five massive days.
media clips
audience reach
broadcast clips
total national clips
pieces of content delivered
total organic reach
organic impressions
total organic engagements
new social media followers
unique landing page visits
entrants/email subscribers
per conversion rate
Produced a new look and feel for use across Sydney International Boat Show social and email marketing to drive re-engagement across old and new audiences.
Produced written content to distribute to media and publish on the Sydney International Boat Show website.
Conducted interviews with key exhibitors including ILIAD Catamarans, Australian Superyachts, Princess Yachts, Navico and Taiga Motors to inform written content.
Established and cultivated relationships with key Sydney media, stakeholders and exhibitors on behalf of BIA and Mulpha Events.