Brisbane Economic Development Agency
Pairing street cred with feet cred
Foot Locker
Retail
Making Melbourne into Australia's sneaker central
We were hit up to lock down the launch of the global streetwear giant’s first Australian Power Store in Melbourne, highlighting Foot Locker as the home of the freshest kicks and gear to a squad of industry heavyweights and high-quality influencers.
We swapped canapé snooting and Champagne fluting for something overflowing with more flavour and authenticity: a celebration of street culture beyond the court, laced with a lot of OG-ness and a little genius.
Results
180
180 industry heavyweights and quality influencers in attendance at VIP launch event
65+
editorial clips including national TV
620K
impressions from media coverage
100s
of die-hard fans queuing overnight
Delve deeper into the strategy behind this work
See under the bonnet