Brisbane dines out

Revealing Brisbane’s Best Dining Destinations through a month-long campaign.

Brisbane’s appetite was thoroughly satiated when Dine BNE City filled restaurants and bars across The City during a month-long food and drink festival.

As Dine BNE City returned to energise Brisbane for a third year, Aruga cooked up a storm of delicious content.

Developing a PR and influencer strategy, we dished up a targeted editorial pitch plan and a carefully curated guest list of the top foodie and lifestyle influencers in town.

We drafted mouth-watering blog content for Visit Brisbane’s website and delivered quality visual imagery, including reels and stills, to help key outlets tell the Dine BNE City story.

To keep things simmering across social media during June, Aruga were joined by some of Brisbane’s best content creators and influencers for bespoke dining experiences.

By delivering fresh content on platforms including Instagram and TikTok, we successfully encouraged bookings at Dine BNE City while reaching a broad and highly engaged audience.

Results

80

media clips

1.6M

potential reach

4

blogs

327K

potential influencer reach

12

contra influencers and paid ambassadors

Deliverables

Copywriting

Aruga developed a program launch media release to pique early interest and shared key program elements and highlights across four appetising Visit Brisbane - The City blogs.

Strategy Development

Aruga developed an in-depth influencer and media relations strategy that informed our targeted approach across both landscapes.

Media Relations

Through strategic pitching, we profiled key restaurants, venues and hospitality talent, reaching an audience of 1.6M.

Influencer Engagement

By fostering relationships with key Brisbane influencers, we secured high-quality social content, reaching a potential audience of over 372K.

Winning tactics

Aruga developed a targeted editorial approach that included proactive media outreach and ongoing editorial liaison to maintain media interest throughout the month-long campaign.

We coordinated a photographer to capture stunning images of the opening night event, FIRESIDE Food & Wine, which we shared with the media to spark interest.

We engaged Tessa Boersma as the event ambassador across both media relations and social media. We also engaged several key influencers to ensure social media was awash with delicious content.