Hitting the high notes

Curating the perfect ‘pitch’ for Opera Queensland

Our heart sang for opera in 2023, curating star headlines and special media moments for Opera Queensland’s mainstage productions.

Aruga was engaged by Opera Queensland to spread the word about their star-studded mainstage productions via strategic and targeted media campaigns from January to August 2023.

Spanning strategy development, copywriting, editorial pitch plan curation and media relations, Aruga’s activity supported mainstage productions Macbeth, Lady Sings The Maroons, Cosi fan tutte, and its much-loved regional showcase Festival of Outback Opera.

Generating more than 13.4M audience reach for Opera Queensland in 2023, we have plenty to sing about!

Results

571

media clips

16.2M

projected audience reach

78%

of editorial coverage in top-tier media outlets

Deliverables

Strategy Development

Development of national editorial pitch plans with bespoke, targeted media opportunities for each mainstage production.

Copywriting

Crafting sparkling media materials to promote Opera Queensland’s mainstage productions and key events.

Media Relations

Leading editorial pitching, media liaison and on-ground media management across the retainer period.

Winning tactics

Aruga staged magic media moments for each Opera Queensland production, offering fresh visual opportunities for News Corp publications including Escape and The Courier-Mail, to entice coverage in the lead-up.

Aruga invited arts media and reviewers to experience the magic of opera themselves, encouraging continued media coverage in-season for Opera Queensland. Plus, there’s nothing better than a 5–star review!

Aruga showcased key talent who shared their stories through media opportunities. Coordinating engaging interviews enhanced the narrative and boosted ticket sales.