Celebrating 20 Years on the Brisbane River

Taking our maiden voyage with Brisbane’s favourite outdoor adventure centre

Brisbane icon Riverlife Adventure Centre celebrated 20 years of outdoor experiences with the ultimate birthday bash in September 2024.

Team Aruga strapped on our safety harnesses and threw ourselves into promoting Riverlife’s birthday celebrations and spotlighting 20 years of business by the river.

From sending influencers on riverside cycling adventures and hosting media on sunset kayaks to securing event listings and hosting TV media calls, Aruga was delighted to join the Riverlife team for this momentous milestone.

Results

47

media clips

1M

potential audience reach

2

influencers engaged

90K

total views on influencer content

4.4K

total engagements on influencer content

Deliverables

Copywriting

Developing written campaign materials spotlighting Riverlife’s 20 years of history.

Media Relations

Securing media coverage throughout the campaign, both in the lead-up to the birthday and during September to push celebration events.

Influencer Engagement

Engaging some of Brisbane’s best content creators to visit Riverlife and post about their experiences throughout the campaign.

Winning Tactics

Aruga split campaign editorial pitching into event and always-on work promoting the month-long celebrations and Riverlife’s 20 years of history.

Aruga engaged content creators with hyper–local followings to promote the milestone birthday and Riverlife’s year-round activities, ensuring that content remained evergreen.

Alongside always–on work, Aruga anchored the campaign’s media push around key dates including announcements, Riverlife’s ‘official’ birthday and its Family Fun Day.