A Very Starry Christmas

Bringing festive fun to the Gold Coast

Festive selfie stations, family-friendly Christmas shows and movie nights in the pool? Count us in!

Team Aruga cracked the bonbons and delivered A Very Starry Christmas; a short-lead campaign for The Star Gold Coast highlighting our expertise in public relations, influencer engagement and captivating content shoots.

We sprinkled marketing magic over the property by securing eight family and lifestyle influencers to create and share content of their weekend getaways at The Star Gold Coast, delivering a half-day video and photo shoot for social media and website content, hosting TV media to broadcast the festivities, and so much more.

This activity combined to raise awareness of The Star Gold Coast’s A Very Starry Christmas program, drive immediate foot traffic, and motivate year-round bookings from families and couples alike.

Results

48

media clips

571,161

audience reach through media relations

4

paid influencers engaged

4

contra influencers engaged

58

pieces of social media content

143,048

social media audience reach

1

content shoot

56

high-quality photos

3

15-second social media videos

Deliverables

Copywriting

Drafting media materials and event listings to promote A Very Starry Christmas.

Influencer Engagement

Engaging the Gold Coast and Brisbane’s favourite family influencers, to take part in a pre-Christmas visit to The Star Gold Coast.

Public Relations

Securing high-quality media coverage for The Star Gold Coast, including a Gold Coast Bulletin front cover pointer and news feature story, a Ten News First Queensland TV News weather cross, and several online ‘What’s On’ event listings.

Content Production

Planning and managing a four-hour photo and video content shoot to unveil Luminous Lane and spotlight The Star Gold Coast’s festive activities and venues.

Winning tactics

Aruga’s targeted and strategic approach to media relations secured 48 clips including a Gold Coast Bulletin cover pointer and feature story and a Ten News First Queensland TV News weather cross.

Aruga harnessed the power of word-of-mouth recommendations by engaging influencers to attend A Very Starry Christmas and post about the experience across their Instagram channels, resulting in over 3K grid engagements.

Aruga knows a picture tells 1000 words, so we managed a four-hour content shoot at The Star Gold Coast, delivering a suite of sparkling photos and videos to spotlight A Very Starry Christmas.