The art of distillation

Launching West End’s slick new gin bar

BY.ARTISANS, a distillery steeped in innovation, sustainability and creative collaboration, opened its flagship space in Brisbane’s dynamic West End. The Jane Street space is home to tasting rooms, a bar, café, event space, opportunities for interactive workshops and experiences and a retail space with thoughtfully sourced local products

Aruga crafted a strategic media approach that focused on driving quality media outcomes to showcase the distillery and its founders, resulting in 80 media clips reaching more than 395K readers.

Opening with a VIP event, Aruga coordinated key local media and influencers to visit the venue, taste the gin and share their experience across their socials while leveraging our industry connections to ensure BY.ARTISANS was top of mind for notable new openings in Brisbane.

Results

80

total clips

395K

potential audience reach

6

hosted media and influencer venue visits

Deliverables

VIP Engagement

Aruga leveraged its network to ensure the who’s who of Brisbane headed in-venue to check out BY.ARTISANS and share the experience with their social media audiences.

Media Relations

Spotlighting BY.ARTISANS’ unique offering and top talent, Aruga secured quality earned media outcomes across key local and national outlets.

Industry Connections

Aruga ensured BY.ARTISANS was included in ‘top openings of 2024’ articles and lists by connecting the distillery with industry and media partners.

Winning tactics

A strategic press campaign that included teasers, media first looks, enticing press assets and top talent ensured Aruga could land quality press outcomes and make BY.ARTISANS the talk of the town.

Aruga leveraged industry partners and key tourism contacts to ensure BY.ARTISANS assumed the mantle as a must-visit venue for locals and visitors alike.

Overseeing the guest list for opening night, Aruga could ensure all the right people were in attendance to spread the word about the slick new bar, resulting in excellent social and press outcomes for the venue launch.