Subway launches world's smallest cookie shop

Good things come in small packages

When Subway wanted to celebrate ‘World Cookie Day’ with a big idea that captured attention, radiated fun, and reinforced their cookie credentials, they turned to BonBon to make it happen.

BonBon developed the concept of the World’s Smallest Cookie Shop – a whimsical pop-up designed to surprise and delight audiences while showcasing the playful spirit of the Subway brand.

From designing and building the custom miniature shop, to scouting unique locations in Sydney and Auckland, creating bespoke Subway Christmas decorations, and managing engaging promotional staff, BonBon oversaw the end-to-end delivery of the project.

The result was a vibrant activation that delivered unforgettable cookie moments, captured media attention, and proved that good things really do come in small packages.

Results

800+

cookies distributed

6

editorial clippings

79.9K

editorial audience reach

1

cast member of Wicked treated to a cookie delivery

Deliverables

World’s Smallest Cookie Shop

A custom-designed, miniature cookie shop built to captivate attention and deliver cookies in an unexpected, joyful way.

End-to-End Production

From creative concept and fabrication to logistics and on-ground execution across two cities.

Seasonal Styling

Subway-themed Christmas decorations and vibrant visual elements to create a festive, on-brand atmosphere.

Winning Tactics

BonBon was on the ground at both Sydney and Aukland pop-ups to ensure their smooth execution and, of course, that no Subway cookie fan went home empty-handed.

We secured high-traffic locations and crafted eye-catching visual treatments to draw in crowds and reward curious onlookers with a sweet surprise.

BonBon leaned into the playful spirit of Christmas elves, adding hidden details like “Elfie” inside the pop-up and weaving Subway branding throughout the activation for maximum delight and brand consistency.