Creating an auto festival to launch Supercheap Auto's Toolapalooza

Cranking up the tunes and the torque

Supercheap Auto Penrith was centre stage for the epic mash-up of all things music, tools, and cars to launch the 2024 Toolapalooza catalogue. BonBon jumped on the tools handling all aspects of the event, transforming a retail space and carpark into the ultimate backstage experience, coordinating a super mix of trade partner demonstrations, interactive activities, and live entertainment.

BonBon assembled top-notch suppliers and curated experiences that engaged attendees and brought to life the Toolapalooza catalogue. Custom signage, display systems, and entertainment were among the personal touches that added horsepower to the event’s success, a high-octane showcase of new partnerships and promotions.

The SCA Toolapalooza 2024 was a resounding success, achieving its goals of attracting customers, promoting new brand partnerships, and boosting sales. The event provided a fun and memorable experience for all, underscoring the importance of detailed preparation, engaging activities, and a lively atmosphere in executing successful retail events.

Results

5

dynamic trade partner demonstrations

298

shoppers through the store

$5k

in sales in 60 minutes

Deliverables

Project Management

Coordinating across a complex environment with various stakeholders to ensure a seamless event.

Creative Solutions

Bringing the Supercheap Auto brand to life with engaging and visually appealing elements.

Event Management

Handling all the nuts and bolts of event logistics, from setup to execution.

Winning tactics

Built to impress

A bold event concept was developed to reflect Supercheap Auto’s brand energy, combining eye-catching visuals, hands-on moments, and clever nods to the catalogue launch to captivate trade partners and drive buzz on the ground.

Firing on all cylinders

Supplier coordination was tightly managed to ensure all event elements, from displays to demos, integrated seamlessly, delivering a smooth, high-impact experience for partners and attendees alike.

Engineered for Engagement

Interactive zones, live demos, and immersive brand moments were carefully orchestrated to keep energy high and operations running smoothly, ensuring trade partners stayed engaged from start to finish.

All in approach

Targeted store communications and pre-event engagement tools were developed to get staff excited and aligned, creating a buzz that translated to stronger team participation, elevated energy on the day, and increased in-store spend.