Brisbane Airport takes off with kid-ventures and happy travellers

Transforming the travel experience at Brisbane Airport

Foundation client Brisbane Airport Corporation (BAC) engaged BonBon to surprise and delight travellers passing through the Domestic and International Terminals and Skygate retail precinct throughout 2023.

Positioning Brisbane Airport as the ultimate stopover destination between flights, BonBon collaborated to develop strategic campaigns and execute cracking activations that captivated families, holidaymakers, adventurers and business professionals.

BonBon increased engagement with major city events including the FIFA Women’s World Cup 2023, produced enchanting school holiday activities and shone a spotlight on delectable dining options at the Domestic Terminal.

Combining entertainment, crafting and retailer spotlights, BonBon curated classy kid-ventures that turned the challenge of travelling with little ones into a glorious dream as kids explored and played safely while parents savoured a moment to relax.

Creating a seamless experience from start to finish, little travellers also enjoyed takeaway gifts including adventure books and hand-decorated cookies for an enjoyable flight.

Results

25,109

engaged passengers

75

participating retailers

30

cracking suppliers

18

dedicated staff

8000

entertaining activity books

22

key activations

Deliverables

Bringing Sparkle to Christmas Travel

BonBon sprinkled festive cheer throughout the Domestic Terminal and Skygate over Christmas 2022, returning in 2023 with added activations in the International Terminal. The celebrations featured Christmas crafting, face painting, carollers and roving entertainment.

Hopping into Easter School Holidays

The Easter Picnic popped up for two weeks at the Domestic Terminal and Skygate. Themed for the season, school holiday adventures were enhanced with crafting, movies and a reading corner. BonBon delivered the full creative concept, supplier engagement, installation and staffing.

Bringing the outside in at Camp BNE

onBon expanded its activity to deliver mid-year school holiday fun to both Brisbane Domestic and International Terminals plus Skygate. Themed to embrace camping and outdoor holiday experiences, BonBon planned an exciting scavenger hunt with airside retailers and hosted cookie-decorating classes, crafting and movie screenings across the three locations.

Kicking goals with the Matildas

Helping BAC leverage its partnership with the FIFA Women’s World Cup 2023, BonBon was engaged to connect with the increased number of passengers moving through the Domestic and International Terminals to see matches across Australia and New Zealand. Curating a soccer-mad space for new and old fans of the World Game, BonBon welcomed Australia’s Matildas to Brisbane in time to debut BonBon's popular VR experience.

Winning tactics

Activity curation

BonBon considered the best way to organically and consistently entertain families in the airport, taking into account project size, timing, materials and varying age groups.

Retailer engagement

Looking beyond the activation space, activities are planned to encourage passengers to visit and engage with retailers across the terminal through scavenger hunts, vouchers and giveaways.

Welcome distractions

From seasonal movie viewings in comfortable lounges to roving entertainment and activity booklets, BonBon ensures there is no time to get bored while waiting to board!

Brand awareness

BonBon implements strategic photo opportunities and practical take-home merchandise items to increase brand awareness of Brisbane Airport Corporation and its associated brands.