Spotlighting Seuss on stage

Championing young talent and captivating local audiences

Aruga partnered with Stage School Australia, the nation’s leading performing arts organisation for young talent, to deliver a dynamic PR campaign for its Brisbane production of Seussical the Musical.

The goal? To position the show as a vibrant, can’t-miss school holiday event for families while reinforcing Stage School Australia’s reputation for nurturing the next generation of stage performers.

Aruga’s approach encompassed media relations, from crafting tailored media releases to developing targeted pitch plans and identifying the strongest talent and news hooks.

This resulted in a cast feature in The Courier-Mail, a television segment on 7 Nightly News, and engagement with theatre reviewers and culture-aligned influencers to build genuine excitement about the performance.

The result of Aruga’s campaign? Seussical the Musical became a standout family entertainment choice, attracting strong media coverage and boosting audience attendance, all while elevating Stage School Australia’s profile as a premier hub for emerging performing arts talent.

Results

13

total editorial clippings

637K

potential audience reach

100%

positive sentiment

1

influencer visit with 167K+ influencer reach

1

media reviewer

Deliverables

Public Relations

Developing and executing a targeted PR strategy, including proactive pitching and coordinating key media opportunities to maximise positive exposure for Seussical the Musical.

Influencer Engagement

Identifying, inviting, and liaising with media reviewers and influencers to generate authentic buzz and trusted recommendations for the musical among local families.

Media Relations

Securing and managing significant media interest including a feature with The Courier-Mail and a 7 Nightly News segment.

Winning tactics

We positioned the production as a must-attend school holiday event by targeting What’s On coverage across key Brisbane family and lifestyle media, including Kids on the Coast, Must Do Brisbane, and Urban List.

Aruga leveraged its arts connections to secure theatre reviewers and influencers to attend the production, resulting in authentic social media buzz and positive recommendations for Seussical the Musical.