All Eyes on Brisbane

Celebrating the city’s brightest thinkers and creators

In 2025, Brisbane celebrated the city’s trailblazers across business, innovation and entrepreneurship at the 20th annual Lord Mayor’s Business Awards.

Set against a backdrop of record economic momentum and growing national attention, the Awards were a defining moment to spotlight the innovators shaping the foundations of a global city preparing for 2032.

Aruga was engaged to elevate the Awards’ presence by delivering widespread media coverage that celebrated finalists and winners and positioned Brisbane as one of Australia’s most exciting places to start and grow a business.

Through strong storytelling and strategic news-making across earned editorial and paid media partnerships, Aruga helped transform the Awards from a single Gala event into a multi-week narrative celebrating entrepreneurship, leadership and innovation.

The campaign cemented the Awards as Brisbane’s most prestigious business accolade and a key platform for championing the city’s brightest thinkers and creators.

Results

141

editorial clippings (including syndications)

7.8M+

potential audience reach

$402K+

advertising value equivalent

100%

positive / balanced sentiment

100%

key message inclusion

66

national clips

Deliverables

Earned Media Strategy

Creating a multi-phase earned media strategy that extended the Awards’ narrative, sustaining visibility from finalist announcement through to post-event winner coverage.

Media Relations

Liaising with journalists, finalists and winners to facilitate media opportunities, supported by tailored briefs, messaging and interview preparation.

Copywriting

Developing finalist and winner media releases and long-form editorial that highlighted innovation, leadership and economic impact across diverse audiences.

Media Partnership Execution

Coordinating high-impact partnerships with 7 News Brisbane and The Courier-Mail, managing talent logistics, filming, approvals and editorial delivery.

Winning Tactics

Aruga carefully sequenced announcements to avoid media fatigue, ensuring each phase delivered fresh news value and maintained editorial interest across the entire campaign period.

Aruga tailored editorial outreach to individual publications, securing high-quality coverage across both industry-specific titles and mainstream news outlets.

Aruga combined earned editorial with aligned media partnerships, delivering both scale and authority while reinforcing Brisbane’s position as a national hub for innovation and entrepreneurship.