Peggy & Molly: The Animated Series Launches

Bringing Peggy & Molly to screens

When Melbourne production company Bigtoon Animation set out to bring the much-loved friendship between Peggy, an English Staffy, and Molly, an Australian magpie, to the screen, Aruga was tasked with getting Peggy & Molly: The Animated Series noticed by audiences across Australia.

Our media relations campaign put the series in the national spotlight, securing a live TODAY Show segment, national television news coverage and major print features. The result: 164 earned media items and a potential audience reach of more than 1.8 million people, building momentum for Peggy and Molly’s next big adventure.

Results

164

total earned media items

1.8M+

potential audience reach

143

television mentions

14

online mentions

3

radio opportunities

2

print features

2

social media inclusions

Deliverables

Media Relations

Delivered a targeted media campaign that secured high-profile television, print, online and radio coverage of the animated series and its launch.

Influencer Engagement

Identified and engaged family-focused content creators to attend launch activity, generate authentic content and extend campaign reach to parents and young audiences online.

Winning tactics

Strategic Media Relations.
Aruga prioritised high-impact media opportunities and tailored story angles for key outlets, resulting in significant television coverage and broad national exposure.

Broadcast-First Approach.
We focused on securing broadcast opportunities capable of delivering large-scale awareness quickly, leading to standout placements on the TODAY Show and National Nine News.

Family Audience Targeting.
By identifying media and influencers aligned with parents and young families, Aruga ensured the series was introduced directly to its core audience through trusted channels.