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Tracy is a passionate PR and communications professional with almost 20 years in the industry working across both agency and in-house roles.
“I’m so excited to join the incredibly talented team at Aruga and help them on their journey to become Australia’s most culturally connected creative marketing and communications agency,” Tracy said.
“I am looking forward to bringing a fresh perspective and contributing to the ongoing success of the exceptional leadership of Co-Founders Donna Kramer and Adam Brunes who have grown Aruga to its current strength over the past five years.”
Tracy commenced her career in PR agencies working across a wide range of consumer clients and campaigns across Australia. She makes a return to agency after having worked the past 10 years as Head of Communications for publicly listed franchise Domino’s, leading a team of 20 professionals across PR, media, social media and the company’s registered charity, Give for Good, working with charity partners including Lifeline, Rural Aid, Orange Sky and the Smith Family.
Aruga Co-Founder, Donna Kramer, who has previously worked with Tracy and known her for more than 15 years, said Tracy’s appointment would strengthen Aruga’s full-service integrated offering for clients and bolster team members’ mentoring and coaching.
“Tracy has extensive experience developing and leading teams across both in-house and agency roles. Our team members and our clients are set to benefit from Tracy’s creativity, talent and her ability to deliver creative and practical solutions, drive growth and nurture and champion emerging talent.
Tracy’s remit also includes the New Zealand office, team members and clients as they continue to drive the Trans-Tasman PR agency offering through Aruga Aotearoa.
Tracy commenced in the role on 30 January and is based at Aruga’s home base in Brisbane.