Crush Your Goals in 2024: Aruga’s Guide to Nailing Your Year

5 minutes read

With the 2024 working year well underway, now’s the perfect time to kick off your game plan for growth and boost success for your brand and business.  Whether you’re diving into a significant project or want to enhance the value you bring to your team, Aruga is in your corner, supporting you throughout the year ahead.  

Let’s get started with 12 strategic resolutions to invest your resources and benefit your business as you launch into 2024. 

1. The Gift That Keeps on Giving

Invest in 12 months of  Media Monitoring with an upfront payment and see your remaining budget work hard for you throughout the year. 

Not only will Media Monitoring keep you across what’s being said about your brand – and who’s listening – but it provides an essential measurement tool for planning, analysing and evaluating the success of your earned media efforts.  Media Monitoring gives you vital information in real-time so you can plan and respond quickly to protect and promote your brand. 

2. Keep Your Friends Close and Your Competitors Closer

Metaphorical magnifying glass in hand, we can thoroughly analyse your key competitors and their marketing efforts.  This is a great way to help your organisation enhance its business strategy, review tactics to stay ahead of the competition and discover new ways to earn a larger slice of market share. 

A Competitor Analysis via earned media, share of voice, key data and social media helps organisations identify products and services offered by market competitors and key message tactics for attracting new customers. Most importantly, it also reveals what target audiences are talking about and looking for in an organisation. 

3. Reinvigorate your Visual Identity

A Brand Refresh ensures everyone in your team is on the same, visually superior page when it comes to representing your brand using colours, logos and fonts across all your digital and print assets. From research, ideation and development of concepts to the design of a brand book and usage guidelines, this is the perfect way to streamline your visual identity and boost your brand recognition in 2024. 

4. More Than an Elevator Pitch

Key messages are the foundation of an organisation’s branding and marketing efforts and should be reflected accurately in all written and spoken communications. Aruga can help you extract your core business story and consolidate Key Messages into clear one-liners that will roll off the tongues of everyone from your marketing team to your executive leaders in no time. Add in an Aruga Media Training workshop and practice seamlessly delivering key messages to guarantee cut-through in all circumstances. 

Image: Former journalist and Aruga's Senior Content Director, Belinda Seeney delivering Media Training.

5. Do it for the plot

Aruga loves a well-curated social feed. We can help cook up a Content Calendar with clear narratives that are full of flavour to keep your social media followers informed and engaged. Consider coupling with a Content Shoot to add fresh, fit-for-purpose visuals into the mix as you prepare to up the ante with your followers. 

6. A Picture Paints a Thousand Words

Partner word-perfect prose with a scroll-stopping image or video and your content is instantly amplified. Slot in a photography or videography Content Shoot and refresh your library with enticing new content to roll out to clients and customers year-round. 

7. Choose Good Influencers

We all know the power of positive word-of-mouth recommendations and publicity within our social sphere. In today’s digital age, influencer marketing takes that power and dials it up a few notches to create a formidable strategy for socially savvy businesses. A targeted Influencer Marketing Campaign can help drive brand growth, build brand awareness and foster authentic connections. 

8. Hit Refresh

That all-important first impression and introduction to your clients and other professional contacts are often through your Professional Headshot. If your website houses a mishmash of inconsistent images of your team or your LinkedIn photo is a bad crop of a snap taken at an event five years ago, this picture-perfect service is for you! Lock in a Professional Headshot shoot and prepare for a sharp-looking start to the new year. 

9. Let Us Tell Your Story

Telling your own story can be challenging! A well-written Professional Biography is an essential piece of content. Tap into the skills of our team of professional storytellers who will capture the details of the professional journeys of your team members in an inviting narrative that reflects the depth of your talents and experience. Package it with fresh Professional Headshots and you and your team will be ready to tackle 2024 with aplomb. 

10. Keep Your Public Messaging on Track

Our expert journalists, publicists and media professionals will put your team through their paces in a customised Aruga Media Training workshop.  With a mix of knowledge-based understanding and practical training, this program is designed to develop critical skills and techniques to roll out during interviews, media appearances and public speaking opportunities. Learn the skills to articulate key messages under pressure, then get camera-ready and dive in for a practice run with our team who are standing by with all the tough questions! 

We all hope we will never need a Crisis Communications Plan but it’s a critical blueprint if something goes wrong.

11. Don’t Wait Until the Unexpected Happens

We all hope we will never need a Crisis Communications Plan but it’s a critical blueprint if something goes wrong. Having one up your sleeve will ensure you and your team are ready to respond immediately if things do go awry. The Aruga team will help you assess any potential scenarios you and your organisation may face then develop core messaging and a bespoke communications framework ready to implement should disaster strike. 

12. Get Stuck in Your Customers’ Minds

Branded and animated Stickers are a great way to up the ante on your Instagram content and reinforce your brand identity through user-generated content. Whether it’s your logo, mascot, iconic products or a fun catchphrase, we can design, develop and upload your custom sticker suite. 

Contact us with your brief and budget at