Reels that feel real, this is why low-fi content wins

In the era of endless scroll, audiences don’t always want polished, high-budget productions. They want immediacy. They want authenticity. They want to feel like they’re getting the inside scoop.

That’s where low-fi Reels shine: fast turnaround, social-first content that cuts through with personality and pace.

At Aruga, we’ve found that the strongest performing Reels aren’t always the slickest – they’re the ones that feel real, reactive and relevant.

Here are the key types of Reels we use to drive reach, engagement and shareability.

Short, punchy edits that distil a big moment into a quick highlight reel. Think of it as a festival afterglow or a one-minute red carpet. Event recap Reels are perfect for:

• Giving those who attended a chance to relive the magic
• Offering FOMO fuel to those who missed out
• Generating evergreen shareability beyond the live moment.

Part hype-piece, part info-drop. These Reels act like the social equivalent of a roving reporter, giving followers a sneak peek, a guided tour or a quick “what you need to know.”

• Great for exhibitions, openings or campaigns with key talking points
• Humanises the brand by putting a face/voice front and centre
• Builds anticipation and helps audiences feel ‘in the know’

From trending sounds to visual memes, these Reels tap into what’s already circulating on feeds but make it brand relevant.

• Quick wins for engagement and discoverability
• Flexible: can be witty, informative or playful
• Works best when brands don’t overthink it (speed > polish)

Audiences love peeking behind the curtain. BTS Reels reveal the prep, the personalities and the process. Think of it as VIP access to the work behind the work.

• Positions your brand as skilled and passionate about the details
• Turns complex processes into engaging, watchable stories
• Builds respect and curiosity by lifting the curtain on how things are made or brought to life

Where BTS focuses on the how, Exclusive Access Reels focus on the where. They give your audience a front-row pass to spaces and experiences they wouldn’t ordinarily get to see, whether that’s a backstage green room, a closed rehearsal or the kitchen pass at a restaurant.

• Unlocks curiosity by showing behind closed doors or restricted spaces
• Humanises your brand by showing the “inner circle” moments
• Builds excitement and brand authority by positioning you as the insider with access

Sometimes one thing deserves the full spotlight, whether it’s a single dish, a standout cocktail, a star performer or a design detail. These Reels zoom in on a hero element and give it the attention it deserves.

• Keeps the story tight and digestible
• Builds anticipation by highlighting a must-try or must-see moment
• Encourages shareability (“I need to try this exact thing!”)

Want to explore how Reels can work for your brand? Get in touch to chat about your content needs and let’s create social-first videos that stick.