The Little Red Company
A one-of-a-kind treasure hunt
Vinnies
Charity
Influencer Engagement
Scavenging for a good cause with Vinnies QLD
If there are two things Aruga revels in, it’s discovering hidden gems and hunting down the ideal influencers for a campaign.
With one finger on the cultural pulse and another leafing through our little black book, we scoured the state to identify, engage and manage prominent Queensland celebrities, sports stars, musicians and creatives to participate in the second iteration of Vinnies Finderfest for 2023.
Working alongside Bloome Consulting and the Vinnies teams, we plotted our treasure map meticulously, from vetting and engaging the stars, negotiating high-value donations and managing photo shoots to briefing talent on content and caption guidelines and rolling out campaign content.
Vinnies Finderfest was a social and sales success, driving brand engagement and foot traffic to Vinnies stores across Queensland in search of more than 20 money-can’t-buy celebrity donations.
Results
7
High profile celebrities/influencers engaged
20+
Money-can't-buy items donated
40K+
Instagram engagements
650K
Total Instagram reach
90%
Increase on Instagram engagement rate
4,106
Visits to the @vinniesqld Instagram page
1,033
New followers across Facebook and Instagram
Deliverables
Influencer Engagement
Engagement of seven high-profile Queenslanders to become the face of Vinnies Finderfest: Reece Walsh, Ricki-Lee Coulter, Ball Park Music, Troy Cassar-Daley, Jem Cassar-Daley, Rachel Burke and Thessy Batsinilas.
Content Development
Management of two photo shoots across the campaign to capture high-quality assets, social video content and imagery of the highly sought-after items.
Organic Social
Briefing and managing caption and content development for each talent’s social media owned profiles and coordinating content roll-out across channels.
Talent Management
Management of talent to create and approve content ahead of schedule and ensure social media traffic to Vinnies Queensland peaked during Finderfest.
Winning tactics
Aruga worked our extensive network to engage seven iconic Queensland celebrities and organised more than 20 money-can’t-buy donations.
Aruga coordinated and managed content shoots to ensure the consistency and quality of assets used across the campaign.
Aruga designed and delivered bespoke social assets to match the unique aesthetic of each influencer to use throughout the campaign.
More Work
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